As we ran different sales constantly, products across multiple categories needed to be promoted across the site. Collaboration with our Merchandising team resulted in a module that gave us more control over how these sale products were displayed.
Sale items are separated by category and formatted using a tab structure, so guests can see sale items from any department they wish.
In our previous design, we showed six products. Heatmap data showed guests were only engaging with a couple. After A/B testing, we found guests responded better to larger, fewer product images rather than more, smaller ones.
We decreased the number of products in the new design to four, and increased the size of the product imagery to create more prominence.
Several microinteractions were added to enhance the guest experience. Animations, transitions, and background changes helped create a memorable experience guests looked forward to returning to.